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Prism
All rewrites

CNBC

5 rewrites across 4 articles that Prism has recorded. This is only what the outlet’s public feed showed while Prism was watching, so it is a sample of its habits, not a full account.

When CNBC rewrites a headline, it has

  • 5 times changed who is named — 100% of its rewrites
  • 1 time added or removed a hedge — 20% of its rewrites
  • 1 time changed who the claim is attributed to — 20% of its rewrites

Each of these describes what the words do, not why the newsroom changed them. The rewrites below show the evidence for every count.

  1. CNBC
    1. WasBrazil election headed to runoff, projection shows, as Bolsonaro lead narrows

      NowBolsonaro beats expectations in Brazil presidential vote, will face Lula in runoff

      • Who is namedNow names “Lula”.
      SpectrumCenter→Center-right

      Prism reads the rewritten headline as center-right, where the original read center.

  2. CNBC
    1. WasTrump, Xi to talk Taiwan, AI, trade and Iran as DC summit kicks off

      NowTrump, Xi to attend state dinner after White House meeting

      • Who is namedNo longer names “Taiwan”, “Iran”.
      • Who is namedNow names “White”, “House”.
  3. CNBC
    1. Headline changed from: MS NOW journalists blocked from White House after Trump bans three media outlets. To: MS NOW, CNN and Politico journalists blocked from White House after Trump ban.

      • Who is namedNow names “Politico”.
      SpectrumCenter-left→Center

      Prism reads the rewritten headline as center, where the original read center-left.

  4. CNBCrewritten 2×

    First seenU.S. military destroys five Iranian oil tankers after attempted attack on American warship, Centcom says

    1. Rewrite 1 · Sep 9, 4:14 AM

      WasU.S. military destroys five Iranian oil tankers after attempted attack on American warship, Centcom says

      NowIran says it hit American vessels, oil tankers in Hormuz in retaliation for U.S. strikes

      • Who is namedNo longer names “Iranian”, “Centcom”.
      • Who is namedNow names “Hormuz”.
      SpectrumCenter→Center-left

      Prism reads the rewritten headline as center-left, where the original read center.

    2. Rewrite 2 · Sep 10, 4:12 AM

      WasIran says it hit American vessels, oil tankers in Hormuz in retaliation for U.S. strikes

      NowU.S. denies claims Iran struck two American vessels in retaliation for earlier strikes

      • HedgeAdded the hedge “claims” — the claim is now qualified.
      • AttributionDropped the attribution “says” — the headline no longer says who is claiming it.
      • AttributionAdded the attribution “denies” — the claim is now put in someone's mouth.
      • Who is namedNo longer names “Hormuz”.